Growing Shops

Bird’s iSocial and Growing Shops help independent auto repair shop owners build trust, strengthen their businesses, and create more freedom for life beyond the shop.
Founded by Melissa “Birdie” Patterson, who brings 30 years of automotive industry experience, our work connects authentic marketing with the leadership, culture, and planning that help a business last.

Bird’s iSocial helps customers find and choose your shop through social media, Google and Yelp optimization, website SEO and content, and review response management. We tell the story of your people and your expertise so your online presence reflects the quality of the business behind it.
Growing Shops carries that work beyond visibility, connecting owners with practical education, useful resources, and trusted industry relationships. Grounded in real leadership, clear communication, and culture that lasts, we help owners take manageable steps from doing everything themselves to leading with confidence.

Our Success Package provides a trusted thinking partner for culture, team dynamics, and everyday leadership challenges. Legacy & Transition Planning helps clarify your goals and prepare for what comes next, whether that means stepping back, planning a future handoff, or creating more time for yourself and your family.
Together, we focus on more than car count. We help you build a business, a team, and a reputation worth carrying forward.