St. Louis Chapter Meeting: Generation "Why" - Your Next Customer

Date and Time

Tuesday May 12, 2015
6:30 PM - 8:30 PM CDT

Location

Spazio Westport
12031 Lackland Road
St. Louis, MO 63146

12031 Lackland Road St. Louis MO 63146

Fees/Admission

$25 for ASA-Midwest Members
$30 for non-members

Website

View Event Flyer Here

Contact Information

ASA-Midwest
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Description

Generation "Why" - Your Next Customer
Training Presented by
Mike Delacruz, Kukui

40% of vehicles sold in the next 10 years will be purchased by Millennials, or Generation "Why?" as we like to call them. They're educated & diverse, digital pioneers, and they behave much differently than other generations when they are looking for auto repair shops.

In this presentation we attempt to understand a generation that is very selective and questions everything, as well as review strategies that repair shops can adapt themselves to better serve their next customers.