MWACA eXchange | Brian Walker | "Search Engine Optimization for Auto Repair Shops" - Part 1
Date and Time
Thursday Jun 4, 2020 7:00 PM - 8:00 PM CDT
Fees/Admission
Free for MWACA Members and Industry Professionals
Description
Search Engine Optimization or "SEO" is something that most shop owners have heard of, but the process is often a mystery. This can lead to shop owners getting ripped off by deceptive companies who promise the moon but rarely deliver. Don't get me wrong. There are some fantastic SEO companies out there, but how do you know the difference? Better yet, how can you perform this internet magic yourself?
In this 2-class series, you'll learn what SEO is, the major contributors to making a website rank, and how to do SEO yourself. Even if you never plan to do your own SEO, you'll learn the principles that will allow you to have an informed conversation with your SEO provider.
The classes will be supplemented by daily videos delivered by email over this two-week period that will guide you through implementing the tactics you learn, piece by piece in an easy, methodical process.
Week 1 - SEO Basics
Content Layout
Keywords
Images
Back-End
Week 2 - Advanced SEO Techniques
Google My Business
Citations
Schema Data
Backlinks
Attending both classes is highly recommended. Unless you are experienced with SEO, you will be lost in the Week 2 class if you do not attend Week 1.
