Tuesday Sep 22, 2015
6:30 PM - 8:30 PM CDT
Hy-Vee Club Room
5010 "O" Street
Lincoln, NE 68502
ASA-Midwest Members - $25
Non-Members - $30
Generation "Why?": Your Next Customer
Training presented by Mike DelaCruz, Kukui
40% of vehicles sold in the next 10 years will be purchased by Millennials, or Generation "Why?", as we like to call them. They're educated & diverse, digital pioneers, and they behave much differently than other generations when they are looking for auto repair shops.
In this presentation we attempt to understand a generation that is very selective and questions everything, as well as review strategies that repair shops can adapt themselves to better serve their next customers.
