Generation "Why?": Your Next Customer Training presented by Mike DelaCruz
40% of vehicles sold in the next 10 years will be purchased by Millennials, or Generation "Why?", as we like to call them. They're educated & diverse, digital pioneers, and they behave much differently than other generations when they are looking for auto repair shops. In this presentation we attempt to understand a generation that is very selective and questions everything, as well as review strategies that repair shops can adapt themselves to better serve their next customers.
CHAPTER OFFICER ELECTIONS WILL BE HELD AT THIS EVENT
