Marketing to Generations X & Y
Video Training by Bill Haas
In this class Bill Haas presents some concepts and information to help you better understand and market to generations X and Y. Meeting their expectations is the easy part. Communicating a message to attract and engage them seems to be the challenge.
You cannot ignore these two groups at 80 million strong - the opportunities are enormous. We will examine what makes them tick and what influences their decision-making process. Understanding the obstacles of reaching them beyond their incredible filters will lead your business to connecting with an extremely loyal customer of the future.
