Cedar Rapids Chapter Meeting - Explaining Diagnostics, Repairs, and Maintenance with Confidence

While technicians often have a wealth of training opportunities, service advisors are frequently left without the same level of development. However, the success of any automotive shop hinges on the advisor’s ability to effectively communicate, sell, and upsell services to customers. Without this balance, both financial performance and team morale can suffer.

In this interactive session, we’ll focus on practical strategies to help you boost service sales and enhance customer communication. We'll begin by tackling real-world diagnostic case studies, diving into how to communicate diagnostic processes to customers effectively—emphasizing the critical point that diagnostics are not a free service.

Next we’ll review modern manufacturer maintenance schedules, diving into extended oil change intervals and lifetime fluids. Finally, we'll explore commonly recommended maintenance services, with plenty of room for active discussion and participation.