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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240612T000000Z
DTEND:20240612T013000Z
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SUMMARY:MWACA Webinar Series - Attracting Technicians Through Your Marketing
DESCRIPTION:Attracting Technicians Through Your Marketing \n\nLive Webinar with Shop Marketing Pros\n\nSponsored by \n\n\n\n\n\n \nThere?s a crisis in our industry. A shortage of technicians. It?s no secret. Shops everywhere are in need of mechanics. The good mechanics are already working. For you to fill your empty bay with mechanics that are great - or mechanics who need some mentoring and training - you must attract them with your marketing. What is your message? Are you saying the same thing you?ve been saying for the past twenty years? You cannot do the same thing you?ve always been doing. It?s time to shift gears. \n\nIn this class\, we will help you recruit and attract the mechanics for your shop by addressing the following:\n\n\n	\n	Your messaging. Let?s first talk about what to say and how to say it.\n	\n\n\n\n	\n	Where to say it. Placement matters.\n	\n\n\n\n	\n	Paying to put your message where it will be seen.\n	\n\n\n\n	\n	Measuring your marketing message.\n	\n\n\n\n	\n	Graphics + the right image.\n	\n\n\n\n	\n	Shop image + team testimonials.\n	\n\nAnd\, more!
X-ALT-DESC;FMTTYPE=text/html:<strong><span style="font-size: 16px\;"><span style="font-family: tahoma\;">Attracting Technicians Through Your Marketing&nbsp\;</span></span><br>\n<span style="font-size: 14px\;"><span style="font-family: tahoma\;">Live Webinar with Shop Marketing Pros<br>\nSponsored by&nbsp\;<br>\n<br>\n<img alt="" height="92" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/9124/Image/smp-logo2x.png" style="width: 200px\; height: 92px\;" width="200"></span></span></strong><br>\n&nbsp\;\n<p class="zw-paragraph heading0" data-doc-id="8333652000002047002" data-doc-type="writer" data-hd-info="0" data-header="0" data-line-height="1.2" data-margin-bottom="12pt" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">There?s a crisis in our industry. A shortage of technicians. It?s no secret. Shops everywhere are in need of mechanics. The good mechanics are already working. For you to fill your empty bay with mechanics that are great - or mechanics who need some mentoring and training - you must attract them with your marketing. What is your message? Are you saying the same thing you?ve been saying for the past twenty years? You cannot do the same thing you?ve always been doing. It?s time to shift gears.</span><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">&nbsp\;</span></span></span></p>\n\n<p class="zw-paragraph heading0" data-hd-info="0" data-header="0" data-line-height="1.2" data-margin-bottom="12pt" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">In this class\, we will help you recruit and attract the mechanics for your shop by addressing the following:</span></span></span></p>\n\n<ul data-list-format="{&quot\;level0&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level1&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level2&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level3&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level4&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level5&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level6&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level7&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level8&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}}" data-list-id="49405719" data-spl-bullet-format="{}" style="list-style-position: initial\; list-style-image: initial\;">\n	<li>\n	<p class="zw-list zw-paragraph heading0" data-hd-info="0" data-header="0" data-line-height="1.2" data-list-id="49405719" data-list-info="{&quot\;id&quot\;:&quot\;49405719&quot\;\,&quot\;l&quot\;:0}" data-margin-bottom="12pt" data-margin-left="0.5in" data-text-indent="-0.25in" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">Your messaging. Let?s first talk about what to say and how to say it.</span></span></span></p>\n	</li>\n</ul>\n\n<ul data-list-format="{&quot\;level0&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level1&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level2&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level3&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level4&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level5&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level6&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level7&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level8&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}}" data-list-id="93993699" data-spl-bullet-format="{}" style="list-style-position: initial\; list-style-image: initial\;">\n	<li>\n	<p class="zw-list zw-paragraph heading0" data-hd-info="0" data-header="0" data-line-height="1.2" data-list-id="93993699" data-list-info="{&quot\;id&quot\;:&quot\;93993699&quot\;\,&quot\;l&quot\;:0}" data-margin-bottom="12pt" data-margin-left="0.5in" data-text-indent="-0.25in" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">Where to say it. Placement matters.</span></span></span></p>\n	</li>\n</ul>\n\n<ul data-list-format="{&quot\;level0&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level1&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level2&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level3&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level4&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level5&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level6&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level7&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level8&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}}" data-list-id="43798762" data-spl-bullet-format="{}" style="list-style-position: initial\; list-style-image: initial\;">\n	<li>\n	<p class="zw-list zw-paragraph heading0" data-hd-info="0" data-header="0" data-line-height="1.2" data-list-id="43798762" data-list-info="{&quot\;id&quot\;:&quot\;43798762&quot\;\,&quot\;l&quot\;:0}" data-margin-bottom="12pt" data-margin-left="0.5in" data-text-indent="-0.25in" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">Paying to put your message where it will be seen.</span></span></span></p>\n	</li>\n</ul>\n\n<ul data-list-format="{&quot\;level0&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level1&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level2&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level3&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level4&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level5&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level6&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level7&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level8&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}}" data-list-id="43981967" data-spl-bullet-format="{}" style="list-style-position: initial\; list-style-image: initial\;">\n	<li>\n	<p class="zw-list zw-paragraph heading0" data-hd-info="0" data-header="0" data-line-height="1.2" data-list-id="43981967" data-list-info="{&quot\;id&quot\;:&quot\;43981967&quot\;\,&quot\;l&quot\;:0}" data-margin-bottom="12pt" data-margin-left="0.5in" data-text-indent="-0.25in" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">Measuring your marketing message.</span></span></span></p>\n	</li>\n</ul>\n\n<ul data-list-format="{&quot\;level0&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level1&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level2&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level3&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level4&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level5&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level6&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level7&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level8&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}}" data-list-id="63905562" data-spl-bullet-format="{}" style="list-style-position: initial\; list-style-image: initial\;">\n	<li>\n	<p class="zw-list zw-paragraph heading0" data-hd-info="0" data-header="0" data-line-height="1.2" data-list-id="63905562" data-list-info="{&quot\;id&quot\;:&quot\;63905562&quot\;\,&quot\;l&quot\;:0}" data-margin-bottom="12pt" data-margin-left="0.5in" data-text-indent="-0.25in" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">Graphics + the right image.</span></span></span></p>\n	</li>\n</ul>\n\n<ul data-list-format="{&quot\;level0&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level1&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level2&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level3&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level4&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level5&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}\,&quot\;level6&quot\;:{&quot\;type&quot\;:6\,&quot\;startsWith&quot\;:1}\,&quot\;level7&quot\;:{&quot\;type&quot\;:7\,&quot\;startsWith&quot\;:1}\,&quot\;level8&quot\;:{&quot\;type&quot\;:8\,&quot\;startsWith&quot\;:1}}" data-list-id="15366295" data-spl-bullet-format="{}" style="list-style-position: initial\; list-style-image: initial\;">\n	<li>\n	<p class="zw-list zw-paragraph heading0" data-hd-info="0" data-header="0" data-line-height="1.2" data-list-id="15366295" data-list-info="{&quot\;id&quot\;:&quot\;15366295&quot\;\,&quot\;l&quot\;:0}" data-margin-bottom="12pt" data-margin-left="0.5in" data-text-indent="-0.25in" data-textformat="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" data_styles="{&quot\;size&quot\;:&quot\;12.00&quot\;\,&quot\;fgc&quot\;:&quot\;rgb(0\, 0\, 0)&quot\;\,&quot\;type&quot\;:&quot\;text&quot\;}" style="margin: 0px 0px 12pt\; line-height: 1.2\; direction: ltr\;"><span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">Shop image + team testimonials.</span></span></span></p>\n	</li>\n</ul>\n<span style="font-size: 14px\;"><span style="font-family: tahoma\;"><span style="color: rgb(0\, 0\, 0)\; vertical-align: baseline\;">And\, more!&nbsp\;</span></span></span>
LOCATION:Live Webinar Event
UID:e.9124.1644
SEQUENCE:3
DTSTAMP:20260419T161409Z
URL:https://members.mwaca.org/events/details/mwaca-webinar-series-attracting-technicians-through-your-marketing-1644
END:VEVENT

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